Worked with the C-suite, leading the creative and business communication with a lean team of four designers.
I led the creative for Kraft Heinz's largest experiential marketing initiative of the year. From concept development and executive presentations through production and final installation, I helped bring the 2024 National Restaurant Association Show experience to life: an immersive environment that showcased innovation, strengthened customer engagement and elevated the Kraft Heinz brand on one of the industry's biggest stages.