Girls stepped into their dream jobs, from rock star to zoo vet.
Working with the creative team, I helped develop the Barbie You Can Be Anything experience. A Toronto mall was filled with boxes labelled with careers, from doctors and bakers to superheroes and rock stars. Inside each, girls found a Barbie set with the clothes and accessories to play the part themselves. Some went further into their dream job: would-be vets got a trip to the Toronto Zoo to work alongside the animal doctors.